Avon’s Big & Style Making Of Using Long Sequence Shot Technique

Avon :: Big & Style

Don’t let your point of view get stuck in time.

In this one-take commercial, we launched Avon’s new mascara: Big & Style. Since the product allows it to be applied and reapplied many times during the day, without smudging or having to remove make-up, we chose to portray a day in the life of Carol Conká, a brazillian rapper and artist.


Check out the making of right after this commercial break. ;)


Agency: J.Walter Thompson São Paulo

Creative Direction: Renata Leão & Danilo Janjacomo

Creatives: Nayara Lima, Paulo Felipe & Jose Oliveira

Film Production: Vetor Filmes / Del

Sound Production: Sonido