Avon :: Color Trend
In such an unhopeful world, Avon dares to picture a brighter future.
We're in the 21st century and women in some parts of the world are still harassed and judged all the time. The future is mostly protrayed as a total dystopia, but Avon dared to project a different path. This digital film was designed to portray an utopian world in order to highlight what the future should be: a place where women are free to occupy all spaces. In this plural world, women support one another. #EAiTaPronta (Portuguese for #RUReady?) celebrates women’s strength when defying today's (somewhat) limited beauty standards.
Agency: J.Walter Thompson São Paulo / Mutato
Creative Direction: Renata Leão, Ana Mattioni & Danilo Janjacomo
Creatives: Ana Dellabarba, Anelise Boa, Ariane Polvani
Film Production: Paranôid / Andre Gotax
Sound Production: Big Foote