Campaign TVC Brand Launch
Campaign TVC Lipstick
Avon :: Mark
Powerful make-up for powerful ladies.
For this launch, the concept was all about art and how your face is a canvas and that you can create different looks. So we invited Karol Conká (a Brazillian rapper whose name means: “Karol with a K”) , who represents a creative and artistic spirit and chose to use as our visual graphic language a collage technique, bringing the crafty essence of the artist to this story. We split the campaign in two phases (two films): brand launch + lipstick.
Here’s some porn product for ya.
Agency: J.Walter Thompson São Paulo
Creative Direction: Renata Leão & Danilo Janjacomo
Creatives: Renata Leão & Danilo Janjacomo
Film Production: Paranôid / Brendo + Gonfiantini
Sound Production: Evil Twin