Avon :: Mascara

Keep the strength of your gaze and face the world looking forward.

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For the launching of Avon’s Supreme Mascara, the women you see represented in this TVC land perfectly on the brand’s concept “Beauty For A Purpose.” There’s also some product porn, because, you know, that’s what we do

Credits:

Agency: J.Walter Thompson São Paulo

Creative Direction: Renata Leão & Danilo Janjacomo

Creatives: Talita Cardozo, Ariane Polvani, Paulo Felipe, Julia Machado & Isabel Fontes

Film Production: Paranoid / Brendo + Gonfiantini

Sound Production: H.A.M.NYC

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