Avon :: Mascara

Keep the strength of your gaze and face the world looking forward.

For the launching of Avon’s Supreme Mascara, the women you see represented in this TVC land perfectly on the brand’s concept “Beauty For A Purpose.” There’s also some product porn, because, you know, that’s what we do


Agency: J.Walter Thompson São Paulo

Creative Direction: Renata Leão & Danilo Janjacomo

Creatives: Talita Cardozo, Ariane Polvani, Paulo Felipe, Julia Machado & Isabel Fontes

Film Production: Paranoid / Brendo + Gonfiantini

Sound Production: H.A.M.NYC