Creative Director / Copywriter
Avon :: Mascara
Keep the strength of your gaze and face the world looking forward.
For the launching of Avon’s Supreme Mascara, the women you see represented in this TVC land perfectly on the brand’s concept “Beauty For A Purpose.” There’s also some product porn, because, you know, that’s what we do
Credits:
Agency: J.Walter Thompson São Paulo
Creative Direction: Renata Leão & Danilo Janjacomo
Creatives: Talita Cardozo, Ariane Polvani, Paulo Felipe, Julia Machado & Isabel Fontes
Film Production: Paranoid / Brendo + Gonfiantini
Sound Production: H.A.M.NYC
