Claro TV :: Just Like Ronaldo
Ronaldo wasn’t in his best shape as an athlete. But he sure was as an actor.
Our clients wanted Ronaldo in this TVC and they also wanted to sell their product. So, we created a comparison between Ronaldo and the product. As amazing as it may seem, it worked.
Agency: F/Nazca Saatchi&Saatchi
Creative Direction: Fabio Fernandes
Creatives: Renata Leão, Rafael Klein & Roger Sakamoto
Film Production: Cia de Cinema / Rodolfo Vanni