Unilever :: Nexxus Launch on Brazil
When Unilever trusted us with the mission of launching the Nexxus brand into the market with a 100% a digital campaign, we went nuts and created cross activations on apps, digital platforms, cable TV, editorial content and more. The results? Staggering. The first wave of products (that were imported from NY to Brazil) disappeared from the shelves. True story.
Agency: J.Walter Thompson São Paulo
Creative Direction: Renata Leão
Creatives: Renata Leão, Talita Cardozo & Giovana Madalosso