Coppertone :: Summer Beach Bag Promotion
Let’s pretend Gabriel Medina’s a gorgeous beach bag, shall we? Does that make any sense? Of course not.
Since world champion surfer Gabriel Medina was the face of Coppertone in Brazil, we asked for his help when promoting a special summer sale activation: when purchasing 2 Coppertone products, you win a beach bag. If that sounded like a trivial brief, it’s because it was. But the 15” get-right-to-the-point TVC didn’t have to be.
Agency: J.Walter Thompson São Paulo
Creative Direction: Gustavo Lacerda
Creatives: Renata Leão, Talita Cardozo & Daniel Khalil
Film Production: Paranoid / Pedro Coutinho
Sound Production: Satélite Audio