Coppertone :: Summer Beach Bag Promotion

Let’s pretend Gabriel Medina’s a gorgeous beach bag, shall we? Does that make any sense? Of course not.

Since world champion surfer Gabriel Medina was the face of Coppertone in Brazil, we asked for his help when promoting a special summer sale activation: when purchasing 2 Coppertone products, you win a beach bag. If that sounded like a trivial brief, it’s because it was. But the 15” get-right-to-the-point TVC didn’t have to be.


Agency: J.Walter Thompson São Paulo

Creative Direction: Gustavo Lacerda

Creatives: Renata Leão, Talita Cardozo & Daniel Khalil

Film Production: Paranoid / Pedro Coutinho

Sound Production: Satélite Audio