Coppertone :: Testimonial

Want to win? Then sweat for it.

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World champion surfer Gabriel Medina helps the launch of Coppertone Sport sunblock by talking about his tough workout routine and how the product - a water and sweat resistant sunblock - is a part of it. And while everyone usually asks the champ to perform surf stunts in front of the cameras; we asked him to get wiped out. Surf’s up?.

Credits:

Agency: J.Walter Thompson São Paulo

Creative Direction: Gustavo Lacerda & Rodrigo DaMatta

Creatives: Renata Leão, Talita Cardozo & Daniel Khalil

Film Production: Stink / Butchers

Sound Production: Satélite Audio

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