Coppertone :: Testimonial

Want to win? Then sweat for it.

World champion surfer Gabriel Medina helps the launch of Coppertone Sport sunblock by talking about his tough workout routine and how the product - a water and sweat resistant sunblock - is a part of it. And while everyone usually asks the champ to perform surf stunts in front of the cameras; we asked him to get wiped out. Surf’s up?.


Agency: J.Walter Thompson São Paulo

Creative Direction: Gustavo Lacerda & Rodrigo DaMatta

Creatives: Renata Leão, Talita Cardozo & Daniel Khalil

Film Production: Stink / Butchers

Sound Production: Satélite Audio