Creative Director / Copywriter
Coppertone :: Testimonial
Want to win? Then sweat for it.
World champion surfer Gabriel Medina helps the launch of Coppertone Sport sunblock by talking about his tough workout routine and how the product - a water and sweat resistant sunblock - is a part of it. And while everyone usually asks the champ to perform surf stunts in front of the cameras; we asked him to get wiped out. Surf’s up?.
Credits:
Agency: J.Walter Thompson São Paulo
Creative Direction: Gustavo Lacerda & Rodrigo DaMatta
Creatives: Renata Leão, Talita Cardozo & Daniel Khalil
Film Production: Stink / Butchers
Sound Production: Satélite Audio
