Creative Director / Copywriter
Head & Shoulders ::
Finalize the Dandruff
This barber shop has a special treatment called “Lily”. That’s short for Lyoto Machida.
The folks at Procter & Gamble came to us with the news that they were going to sponsor the UFC fight in Rio de Janeiro, where Lyoto Machida and Mutante were fighters competing for the belt. In the blue corner, they asked us to do a TVC where we sold anti-dandruff shampoo. And in the red corner, we had to use at least one of their UFC fighters. Are you ready? Then let’s get it on.
Credits:
Agency: F/Nazca Saatchi&Saatchi
Creative Direction: Rodrigo Lugato & Fabio Fernandes
Creatives: Renata Leão, Rafael Klein
Film Production: O2 / Paulinho Caruso
Sound Production: Satélite Audio
