AzMina :: #MoreThan70

The music that played the equivalent of the gender wage gap.

AzMina, a small feminist NGO came to us wanting to do something - anything - to create awareness to the fact that women, on average earn 70% of what men earn. Our proposal was a simple one: on March 8th, also known as International Women’s Day, we broadcasted only 70% of female performed music on radio, TV or Spotify. 


Agency: J.Walter Thompson São Paulo

Creative Direction: Renata Leão

Creatives: Gabriella Marcatto & Breno Ferreira

Film Production: Marcos Prado

Sound Production: Satélite Studio