AzMina :: Nipple Freedom

The first and only digital mass nipple protest on Facebook.

Facebook considers all kinds of images related to undressed females from the waist up as “nudity” or “improper material” and bans it from its platform. There’s no discussion: an algorithm simply takes all the images down. So, in order to create room for conversation, we proposed a radical move as well: a digital mass nipple protest. (“Mamilaço” in Portuguese and “Tetazo” in Spanish).


Agency: J.Walter Thompson São Paulo
Creative Direction: Renata Leão
Creatives: Breno Ferreira, Rodrigo Reis, Ricardo Barros e Pedro Ricci
Film Production: Marcos Prado
Sound Production: AD Studio / Punch Audio